With slumping sales in October, marketing for dealerships has become even more integral to car sales. Fierce competition is making it harder to maintain a hold in many auto markets throughout the US. It used to be that a dealership could corner the market by location alone. Car purchasers didn’t have many options, because the only way to buy a car was to shop locally in person at brick-and-mortar or Nissan Juke dealership.
Things have changed significantly over the last decade or so, thanks to the rise of online car shopping. Dealerships are forced to find their niche, rather than being guaranteed sales, because they’re the only people selling a particular brand in the entire region. If declining sales have left you trying to increase the revenue of your dealership in any way you can, there are nine ways that you can reach potential buyers and increase your bottom line.
1 Use videos
When advertising your automobiles, go a bit further than a series of descriptions and photos. Use real-time videos to display the car digitally. Along with a perspective of the outside, make sure to take panoramic views of the interior. People are much more apt to take a trip to see a car in person if they already know what the car looks like. Upload the videos to YouTube and link them to your webpage so that potential customers can see the car for themselves.
2 Use various social media channels
It isn’t enough just to have a Facebook page. To target a wider audience, use various forms of social media like Twitter. It’s important to choose the right social media platforms, targeted toward your intended audience. The more ways that you reach out to potential customers, the more your sales will increase. By getting people to like or follow you, you can reach them instantly to entice them with promotions or special financing options when available.
3 Don’t underestimate old “catches”
If you know that a car is a hot seller, make sure to put it front and center so that anyone driving by will see it. That may make a potential customer stop in to take a look. Eye candy is going to be one of the best “local” ways of marketing your vehicles. Once you get them in the door, you have a greater likelihood of making a sale.
4 Custom license plate frames
It may be a small way to advertise, but it is those little details that can add up big. When you include a specialty license plate with the purchase of a car from your dealership, your name is going to follow wherever the car drives. Providing constant advertising when out on the road, it also is on display to family and friends.
Don’t underestimate traditional marketing channels . There is something very eye-catching about a billboard sign, or banners strategically placed around town. The more places that you display your logo, the more brand familiarity you build. With familiarity comes loyalty and trust, which are essential for a successful dealership.
6 Maintenance Discounts
A good majority of the revenue that a dealership takes in is through maintenance and repairs. If you build a good rapport with your customer base, they will return for much-needed repairs. By offering incentives like discounts and promotions for oil changes or brake replacements, you will build a relationship with the customer making them more likely to return for maintenance. It will also make it more probable that they will return when they’re in the market for a new car.
7 Free car washes
Who doesn’t love free stuff? It costs very little for a dealership to wash a car, but to the customer, that is a great added value. It not only builds community with people in your area, but it also gives them a good impression of your dealership. Also, if you can get them in the door, even just for a free car wash, a new car promotion or a trade-in may catch their eye and lead to a sale.
8 Email marketing
Email marketing is an excellent way to stay in contact with your customer base personally and consistently. By sending them information about the latest in car news, any recall warnings, or just about promotions, you’re maintaining a long-term connection with them. Customers like to feel as if they are important, and it helps to build their loyalty.
9 Blog content
Your website is the digital face of your brand. It can be a great way to promote your car sales, but don’t underestimate the power of a blog. Blogs are excellent for many reasons. The first is that by using well-researched targeted keywords, you can push your dealership website up in search engine rankings. Second, if you give them value-added information, they are likely to return. This can also have SEO benefits that improve your dealership’s online visibility.
The best way to increase the popularity of your car dealership is by making good use of a combination of traditional and digital advertising and marketing channels.. The best marketing campaigns make your presence known continuously, building brand familiarity while providing something of value to your target audience.